Basic Principles of Color
We are surrounded every day by color. Do you ever wonder how that affects our thoughts and our moods? Many marketing and psychological tests have been performed trying to discover these very principles. Color is a very important tool used by designers. After all, when used in a space it can bring out emotion, alter a mood, or just make you feel good.
Did you know that shades of red are said to increase your appetite? If you want your guests to stay awhile and enjoy your cooking, maybe you should paint your dining room a deep shade of burgundy.
It has also been found that blues tend to be calming and soothing. Schools should keep that in mind when bringing colors into the students’ environment.
For most people, yellow instills happy and cheerful thoughts. Although, years ago my daughter conducted a science fair project based on the psychology of color & she found one family who said that yellow made them sad.
Green is found everywhere in nature. Hence, olive or sage tones are often associated with relaxation. In this crazy world we are currently experiencing, perhaps our homes need to be more of a comforting retreat.
Black, can be the perfect accent for just about any other color. It is often associated with affluence. Black adds a touch of drama that many rooms could stand a little bit of.
Of course, these observations do not necessarily apply to everyone. Past experience and associations can play a big part in how a person is influenced by color but it certainly gives us, as designers, something to think about.